Tuesday, September 12, 2006

Hildon: Water of Choice


They ship it in by the palette at the French Laundry in Yountville, CA. It's the staple "fizzy or flat" at Barnsley House and Village Pub in the Cotswolds. Lately, I've been seeing Hildon's regal blue label pop up in all the right places.

One could say that Hildon English Mineral Water tops the fine dining and hospitality industry, as far as bottled waters go.

I have yet to see it on the shelves in the states, but my Brit pals found my fascination with the high-class water positively dull. "I dunno, it's been around for years," one friend told me. To me, even the incidentals are interesting.

At first the allure is definitely in the design of the glass bottle and the label. Clean lines, elegant type and a golden crest smack of royal officialdom or some kind of sanctioned purity. Then the quality comes through in the taste and feel of the water. You can actually detect a difference. Needless to say, I bought Hildon hook, line and sinker.

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